Worldwide Teen Lab Research Reveals Youth Market Ready for Improvements

If you are one of those people wondering when “convergence” will ship, we have news for you. It already has.

Today’s youth have already “converged.” By hook or by crook, the reality is young people are using all their devices in symphony despite the fact that we haven’t yet made it easy for them to do it.

So where should we focus, what do they want? Here are a few insights from our research:

- Nearly half want to watch TV on their phone (mostly video on demand)

- 32% want Internet on their TV

- 23% want to conduct teleconferences or chat with their friends

- 23% what to share data across devices – address books, files, photos, etc.

We think this means we need to get busy and based on our research, here’s why:

Young people are ready for convergence.
They already understand which tools are best for the job and they see the opportunity for seamless integration across devices. Getting access to the right tools does not appear to be a barrier for them. And they keep asking for a “single point of entry” to access all their services. Isn’t this something we all want?

Today’s youth want fewer devices that deliver more.
Ideally they would have one device that’s portable and one that delivers a high quality picture (think high-definition television). They assume both will have Internet access, be able to talk to each other and the ability to store their content.

Sharing information and experiences are important.
The desire for Buddy Lists, chat, and teleconferencing were all mentioned frequently. Keeping up with their friends (knowing what their friends know) is a vital part of the entertainment mix. And they want to push or concurrently watch content with friends.

Want to know more? Let us know. We’d be happy to provide you with a briefing on the other lessons we have learned from our Lab Members at Alcatel-Lucent.